I used to be a huge Burton Snowboards fan. I rocked their gear and boards. But over the last few years, my support has dwindled to the point of absence. Why? Because ever since the man, Jake Burton Carpenter, stepped down, that new guy whatshisface has shifted the focus from keepin it real to making more green.
Firstly, they sell their shit in stores like Pac Sun. Just seeing it makes me want to hurl in my Lakais. Kids think they are hardcore snowboarders because they can go to a "cool" version of JCPenney and buy Burton shirts. No boards. No bindings. Just clothes.
Next, they gave up on quality that matches the price. The quality of their hardgoods stays the same as prices skyrocket. They obviously put profit first.
After that, they worship Shaun White. He wins a few medals and instantly has ten different lines of clothing, fourteen lines of outerwear, and like forty pro model boards. Why don't you get someone like Travis Rice? Nobody other than real snowboarders know his name, so he's not worth the money. Shaun White's name makes more money than the rest of the company combined. Just his name.
And that is why i dont like Burton anymore. Why did these things happen? I wish i knew.
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